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Pharrell and Jaden Love this Brand

G-Star Raw is an established name in denim and is currently re-establishing the rules in the game. Established in 1989, the Dutch brand is known for its high-quality clothing. They are an innovator within the raw denim space, delivering unwashed and untreated jeans to consumers for them to make their own mark on them. Recently, they’ve become an innovator within sustainable denim.

To produce one pair of typical jeans, it takes 7,000 liters of water. For spring 2020, the brand introduced ‘Denim Icons’ which is a collection of their staple pieces from their 3301 jeans to their oversized denim jackets. According to WWD, each item is created with renewable energy from organic cotton and does not use any harmful dyes, chemicals, and water use is minimal. Today, sustainable materials are found in 90 percent of their collections.

Rather than using empty words or key buzzwords of sustainability, G-Star Raw really seems to be leading the charge in reshaping the denim industry. Pharrell Williams must be contributing to the charge after becoming co-owner in 2016 and bringing on talent like Jaden Smith to introduce sustainable collections. 

Shop big discounts on the cult denim brand at this warehouse sale in LA from G-Star RAW, where you’ll find men’s, women’s apparel, shoes and accessories at up to 75% off retail! Join us at the Cooper Building (860 S Los Angeles Street, Suite 801, 8th floor, Los Angeles, CA 90014) during the dates and times below:

  • Tuesday, February 25th to Sunday, March 1st
  • Tuesday – Saturday: 10 am to 7 pm
  • Sunday: 10 am to 5 pm

Register for our sale here and stop by this weekend!

 

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